We are delighted to announce that our Chief Operating Officer and pioneer of our 4-day working week, Lorraine Gray, has taken up a new Flexibility Works board role to support the organisation’s growth and continue to encourage Scottish employers to embrace and benefit from more flexible ways of working.
Laurie McNamee Appointed as 4icg Group Marketing Director
Pursuit Wins Gold at the UK National Contact Centre of the Year Awards
Celebrating a Very Special Birthday
Introducing the new Brand Character for YourShortlist
Our sister company, Software Advisory Service, has become YourShortlist
The Importance of Data Integrity in Today’s Business Environment
If you’re in the B2B industry, you’ve probably stumbled across the term “appointment setting” more than once. But do you know what it actually entails?
While it might initially sound like the easiest thing in the world, appointment setting is actually one of the most challenging business aspects to consider in 2019. Essentially, it involves having a group of your employees reaching out to specific industry professionals in order to set a meeting where they can convince them to buy the service or products that your company sells. This is also called B2B appointments. In this quick guide to telemarketing, we’ll take a closer look at how appointment setting works, and why it’s important for modern businesses.
How Pursuit Marketing Avoids Data Decay
Acquiring customer data and maintaining its validity is no easy task.
Many marketers invest precious time and money on expanding their customer databases – completely unaware, however, of the data decay that is going on right under their noses. The truth is that when you’re managing customer data, whether it’s a small or large database, data degradation is a common occurrence. And it can be devastating to marketers who are working hard in maintaining the integrity and accuracy of their database.
Our Summer BBQ Party!
Friday marked the end of the Fiscal Year 2017-18, a highly pressurised time where everyone sprints flat-out towards the finish line and smashes those critical deadlines and targets…
After a year of incredible successes and growth, and with temperatures in Glasgow reaching 30 degrees, our team were rewarded for all their hard work with a Summer Party!
Pursuit - Best Channel Marketing Agency 2018?
On Friday, we got the news that Pursuit Marketing is a Finalist in the Best Channel Marketing Agency category at the CRN Sales and Marketing Awards 2018! Pursuit don’t do Fridays, so we're delighted to share this with you today.
We're absolutely thrilled to be short-listed for this award, particularly as we were encouraged to enter by our clients. We can safely say that 2018 is off to a really good start for us here at Pursuit Marketing, and while our people enjoy the benefits of our sustained growth...it’s always nice for our extraordinary results in the channel to be recognised within the industry.